The difficulty of disentangling duplication in adland’s revenues figures is causing serious confusion, writes Dominic Mills. Plus: Why brands must stop asking customers to do their hard work.
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Remaining upbeat, chief executive Robert Thomson said the last year was one of “operational and transformational success” in which News Corp focused on more global, digital and subscription-based revenue flows.
Dubreuil has been selected for the newly created position of managing director, ad and audience, EMEA.
The fifth annual awards, hosted by Mediatel, celebrate the very best in media research. To further recognise research accomplishments on a global scale, 2019 will see the addition of an international category.
WPP’s digital agency Wunderman has this week acquired Gorilla Group, a US-based ‘commerce experience’ agency. The deal sees Gorilla become part of Wunderman’s growing commerce offering, Wunderman Commerce.
Concluding its global media review, Mars has decided to consolidate its media planning and buying entirely within WPP’s investment wing, GroupM.
Exterion Media has announced the appointment of Steve Hawker as its new UK Marketing Director.
Collaborative machines are set to redefine parts of our society, writes futurist Tracey Follows – they also provide an opportunity for those who can help us navigate a new era of people-tech culture.
Changing auction dynamics mean advertisers may be overpaying for media, writes Brian Fitzpatrick. Is your programmatic ad tech up for the challenge?
Rose will now be responsible for leading the indy’s recently unified data and insight team, with a mission to embed data and analytics within the work of strategy, planning and activation.