As Twitter’s executives wring their hands about the meaning of ‘dehumanising speech’ and insist they want to be good citizens, the patience of governments and regulators seems to be running out, writes Raymond Snoddy.
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A survey of over 500 decision-making brand marketers found that nearly 4 in 10 marketers have delivered an advert on a harmful or unsafe web page.
The Royal National Lifeboat Institution (RNLI) has appointed Wavemaker to handle all of its media planning and buying in the UK and Ireland.
Data and the ability to target individuals has transformed marketing, writes Ian Dowds. But don’t write off demographics just yet
Social media is causing mental health problems in children and young people – but given advertisers fund the platforms, should they take a stance? Michaela Jefferson investigates
This week John Reynolds interviews the AOP’s managing director, Richard Reeves, as well as the new executive director of Mail Metro Media, Dominic Williams.
Bauer, which did not disclose the terms of the deal, described Jazz FM as a “respected and influential brand”, and wants to build commercial opportunities around its growing audience of 672,000 weekly listeners.
Are you, or is someone in your business, looking for an opportunity to get face-to-face with some of the most interesting, wise and knowledgeable people in media?
For anyone who forgot to grab a newspaper for their commute, Exterion Media and Transport for London (TfL) have announced a new partnership with Euronews to bring live news content to London Underground.
Customer experience can reinforce brand promises, writes Nick Manning – and here is an outstanding case study to prove it.