Exclusive: In worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher.
Showing 2301-2310 of 7,386
More Media Business articles
Guardian News & Media partners with iProspect to deliver a new data proposition – introducing premium publisher audience targeting to the programmatic marketplace.
Hugh joins from Yahoo where he has worked since 2008 in a range of senior roles and is set to help continue TMG’s digital transformation.
In the wake of extraordinary revelations over inflated video views, Dominic Mills asks what on earth it will take for the social media giant to play fair with advertisers’ money.
Replacing Ben Wood, who left the business earlier this year, Stubbs will work alongside a senior global team in Asia, UK, EMEA and the US.
Facebook’s new manager “exemplar of integrity and transparency”.
Thirty years ago this month the UK media industry was getting excited about the launch of the Independent – and plans for a host of other new newspapers, writes Torin Douglas
Ads for Mars products have gone bonkers. What’s going on, wonders Dominic Mills.
Clark replaces Dominic Proctor who is stepping down from his role as global president, but will remain with WPP to work on strategic projects.
MC&C media’s Mark Jackson asks if Facebook’s News Feed has been a harbinger of doom for traditional media or the gateway to new opportunities.