From decoding the macho business talk, to predicting how other management consultancies will react, Dominic Mills assesses Accenture’s surprise purchase of Karmarama.
Showing 2261-2270 of 7,375
More Media Business articles
GroupM’s global chairman, Irwin Gotlieb, has said television broadcasters – against a backdrop of “distrust” and “bickering” over the subject – must move quicker to adopt addressable TV to help future-proof the medium.
In the new role of director of agency relations and trading, Batchelor will work alongside group commercial director Simon Kilby and the advertising leadership team to drive increased share of revenue across Bauer’s platforms.
Following a blunder which saw Facebook miscalculate video views for more than two years, the social media platform has this week announced changes to way it handles its data and insights.
The only possible way to tackle the problem of fake news stories circulating around the world is for Google and Facebook to recognise finally what they are: media organisations.
From emerging tech and digital opportunities, to a new era of publisher collaboration, magazine media has much to look forward to, says Adam Bullock, co-founder of Contented.
Jan Gooding, who is also chair of the Publishers Audience Measurement Company, PAMCo, has now publicly called on digital players to be subjected to audits that match the scrutiny of traditional media.
GroupM chairman Irwin Gotlieb explains why TV can win marketing budgets previously used for trade promotion.
The $540m deal will see what Adobe called the creation of an “end-to-end independent advertising and data management solution” that it hopes will simplify a complex and fragmented process for brands.
The words of Trump were checked and analysed, the daily lie count was tabulated, and serious stories were published that undermined his credibility. And yet it didn’t make a blind bit of difference. Why?