Kelly Williams, the MD of ITV’s commercial operations, says opening up Sky’s Adsmart for other broadcasters to use would be for “the good of TV advertising.”
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To explain why TV endures so successfully, Newsline spoke with Ian Mecklenburgh, a strategy consultant and former director for Sky and Virgin Media.
As a bombshell report reveals US advertising agencies run rebate schemes to pad profits, Brian Jacobs and Bob Wootton assess the damage – and investigate what it means for the UK market
The much-anticipated report from the Association of National Advertisers (ANA) and K2 Intelligence shows that cash rebates – an illegal practice in the US – were found to be “pervasive”.
Too many television executives are missing the point; programmatic is a vehicle for creativity, and is not there to replace it, writes Exchange Lab’s Chris Dobson.
A probe by a US marketing trade group is set to reveal that US ad agencies are accepting rebates from media companies. As adland nervously waits, Bob Wootton looks at some likely consequences.
Investigations have begun, rumours abound and secrets once never shared are suddenly all over the press. How did adland get into such a mess – and whose fault is it? By Brian Jacobs
Dominic Mills wonders whether the latest cross-industry talking shop trying to remedy ad-blocking is all hot air and no action
Barcroft Media was founded in 2003 by photojournalist Sam Barcroft, and has grown into a robust business producing digital TV programming and digital shorts for brands and a broad range of UK and international networks.
Sucking the financial life out of journalism is arguably as serious as tax avoidance, writes Raymond Snoddy. So can a proposed levy help save a key facet of modern democracy?