Despite agency trading desks remaining the dominant model for programmatic ad buying, advertisers are “demanding a new kind of relationship”, according to a report from the World Federation of Advertisers.
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From 1 June Sadoun will preside over the management board, which will also include Steve King, currently CEO of Publicis Media.
adam&eveDDB’s founding partner, James Murphy, has revealed his business lost £3m in contracts following the decision to leave the EU in June – but he remains positive about adland’s future outside of the EU.
Shulman, who intends to leave her role in the summer after 25 years, said steering the magazine through its centenary last year had been “one of the greatest privileges.”
Gentry will commence his role in early March, reporting into Videology’s EMEA managing director, Jana Eisenstein, and will lead a team of over 40 people across the region.
Why are people working in media and advertising choosing to discard centuries of understanding in an attempt to get with the kids, asks Route’s James Whitmore.
After yet another rebrand, the last 17 years have been erased from RKCR/Y&R’s history, writes Dominic Mills – plus: why Robert Senior quit, and beware of Facebook bearing gifts.
Findings issued this week reveal there were 1,023 marcoms deals globally, rising from 979 in 2015 and 972 in 2014.
Hana Murgani has been appointed ahead of the launch later this year of the new published media audience metric.
Clear Channel International (CCI) launched the automated solution in Belgium last week, while today announcing a roll-out of its programmatic capabilities in the UK for March.