Omnicom and McDonald’s think they are working together to build the agency of the future, but Dominic Mills isn’t buying it
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Rufus Olins, chief executive of the newspaper marketing body Newsworks, has resigned to take up a new role at the Co-operative Group in the autumn.
As a new price war looms, supermarket advertising is about to get very interesting, writes Dominic Mills.
As the gender debate kicks into overdrive, Dominic Mills – with the help of some industry contacts – examines why women do so well in media agencies, and what we can learn from this.
The race to be the standard continues, writes Results International’s Mark Williams as he digests the latest mergers and acquisitions activity sweeping across the sector.
Chater replaces Ella Dolphin at the magazine publisher, who leaves at the end of this month to join Shortlist Media as CEO.
The advertising industry has made diversity, in all forms, a key plank of its offering. Inadvertently, Saatchi’s boss Kevin Roberts has highlighted its failings, writes Dominic Mills.
Its CEO, Alan Brydon, and chairman, Mark Craze, will both depart in October alongside all but two members of its ten-strong team.
Advertising, globally, will amount to $552 billion next year – a 4.3% increase, year on year – but factoring in wider marketing services, the figure rises to more than a trillion dollars.
It’s time agencies and advertisers asked themselves serious questions about the media world they are creating through their investment decisions, writes Tess Alps.