The words of Trump were checked and analysed, the daily lie count was tabulated, and serious stories were published that undermined his credibility. And yet it didn’t make a blind bit of difference. Why?
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Advertisers that cling to a digital-only safety blanket in the wake of economic uncertainty will only see the delivery of diminished returns, writes MC&C’s Mark Jackson.
After taking an extended sabbatical to deal with a family health matter, Publicis Groupe’s chief revenue officer, Laura Desmond, has announced her plans to leave at the end of the year.
The compelling question for the UK is whether the current enthusiasm for uniting distribution and content will continue to wash up on our shores, writes Raymond Snoddy.
UK advertising expenditure recorded 5.2% growth in the first half of 2016 despite economic uncertainty before the EU referendum.
Google wants to achieve brand fame – but funny how it doesn’t use online channels to do that, writes Dominic Mills. Plus: orangutans induce anger and a lesson in obfuscation from Time Inc.
Following its bid to take a slice of TV adspend earlier this year by attacking the effectiveness of television ads, YouTube has now shifted its tactics by claiming its platform is a place where popular culture is born.
Headquartered in Manchester, Running Total will be co-owned by Total Media and John Marshall and Colin Reynolds, who become joint managing partners.
As part of the deal, which was made for an undisclosed sum, Sarah Parkes, previously managing director of Airport Media, will become MD of Primesight’s Airport team.
As the battle lines are drawn, Dominic Mills looks at the consequences of Tesco’s punch-up with Unilever.