Despite positive revisions to budgets in the latest IPA Bellwether report, the UK’s uncertain economic and political climate meant industry financial prospects remained negative.
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Route, the audience research body for out-of-home advertising, has commissioned an expanded and renewed six-year research project worth £20m. James Whitmore explains what happens next.
The latest Connected Screens survey reveals that 40% of us have installed an adblocker – but Research the Media’s Richard Marks isn’t surprised given he uses one himself…
The idea that brands can turn their content into a revenue stream is a puzzling one, writes Dominic Mills.
Archant’s Will Hattam explains how The New European went from idea to published product in a little over a week.
Speaking at the Festival of Marketing on Thursday, BBC Worldwide CEO Tim Davie said a new mindset is needed to ensure businesses can square up to much larger global competition and boost exports.
Danish artificial intelligence media agency Blackwood Seven is to open London offices, signing up Jenny Biggam, Bob Wootton and Nick Fox to its UK board.
Away from the Bake Off bun fight, there are still two serious issues hanging over the broadcaster, writes Raymond Snoddy.
Bielski will join the UK leadership team and will be responsible for continuing to develop Maxus’s ‘Leading Change’ proposition.
Exclusive: In worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher.