More Media Business articles

Newspapers may have built their success on the printed word, but there is a clear future embracing video.

Jane Wolfson, currently head of commercial operations, has been promoted to director of Hearst Made, the publisher’s content marketing division.

Trinity Mirror’s chief revenue officer has renewed calls for the creation of a “unified [sales] platform” to help the publishing sector square up to the “duopoly of Facebook and Google.”

What the media industry thought to be a formidably tough, but ultimately winnable task, has turned into a Sisyphean nightmare, writes Dominic Mills

From the impact of AI, to the obstacles holding back the marriage between programmatic and creative, senior figures debated the biggest issues facing digital marketing at this year’s Dmexco. Newsline editor, David Pidgeon, reports

Holistic multi-platform TV campaign management is a reality, while programmatic barriers are breaking down, discovers John Moulding.

Jon O’Donnell, managing director of ESI Commercial, examines the London advertising market post-Brexit.

There are new problems facing the adtech world says Sky Media’s deputy Jamie West that are creating a “very, very complicated” market.

Channel 4’s £75 million “victory” in prising The Great British Bake Off from the BBC is one of the great disasters in the channel’s recent history, in ways that they probably haven’t even yet begun to realise.

The use of ‘dynamic ad insertion’ technology will mean viewers will see ads that correspond with the available data about them.