It’s time advertisers, agencies and media owners locked horns under the neutral canopy of the Advertising Association to talk about a cleaner way for the industry to run, writes Bob Wootton
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Zenith’s Richard Shotton explains why the mere-exposure effect liberates brands to experiment
Over a third (36%) of UK business leaders have said the outcome of last Thursday’s EU vote will cause them to cut investment in their business, according to a reaction survey from the Institute of Directors.
The UK, and London in particular, has established itself as an alternative tech centre to Silicon Valley or the Boston/Harvard cluster – but Brexit undermines everything, writes Dominic Mills
The media industry has reacted largely with shock at the decision to leave the EU. Here Newsline presents views and adspend forecasts from around the industry.
James, who was previously head of strategy, joins CEO Jon Sharpe and newly appointed chief creative officer Jonathan Burley on the agency’s executive management team.
UK advertising is set to witness a 6.3% increase in spending this year, according to the latest forecasts from GroupM.
So much of what Cannes has become is an existential parody, writes Dominic Mills – but there is just enough creativity with real purpose at its heart to (almost) balance the books
Peel Hunt’s Alex DeGroote says broadcasters must remain vigilant in an increasingly fragmented and competitive market as he forecasts a solid ad performance in H2 – but only if the UK votes to remain in the EU.