Nearly a third of people have borrowed money or used their savings to cover the costs of media subscriptions since the beginning of this year, new data from KPMG has revealed.
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We are being treated like children over climate change. Is 41-degrees enough to change attitudes in media and culture, asks the editor.
But now there is light at the end of the tunnel as the streaming service looks to add advertising to its platform.
Trading media on reach, viewability and view-through metrics has no consideration for advertising clutter, argues Mediahub’s Erfan Djazmi.
Partner content: Minai Bui addresses four issues around the future of connected TV.
There may be moves afoot to make the state-owned broadcaster too unattractive to buy. But can Boris Johnson hang on long enough to push it through anyway?
The potency and potential of the discipline has been diminished and diluted by malpractice.
For all the talk of the metaverse and NFTs, this year’s Media Lions Grand Prix winner was a big media idea and execution as tangible as it gets.
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Hype about the metaverse, web3 and NFTs is driven by an erosion of trust in institutions, including media brands, writes the editor.
