More Media Business articles

Personality-led content is more popular than ever. Football players are ready to capitalise on it.

The ARF initiative is an important next step in the evolution of attention measurement, writes The Attention Council CEO.

The agenda includes this week’s headliner announcement of Euro 2022 winner Jill Scott speaking to talkSPORT’s Jordan Jarrett-Bryan.

In brief: Netflix has reportedly estimated that its soon-to-launch advertising-supporting tier will reach about 40 million viewers by the third quarter of 2023

In brief: Amazon plans to give brands a series of new marketing tools, including the ability to send direct emails to customers who have made repeat or recent purchases.

In brief: Independent digital adtech company Pubmatic is set to acquire Martin, a media measurement and reporting platform, in a big to deepen its investment in supply path optimisation.

The United Nations, in consultation with CAN, has released a number of tips for media organizations to communicate on the topic of climate change.

The Queen’s death is already among one of the most written about and talked about stories in media history. When is it time to move on?

Researchers have shown how to reach sustained and profitable growth by making ‘adjacency moves’. What can media companies learn during this time of change?

Karen Blackett will step down from her duties as GroupM CEO in the UK after being named as UK president of WPP.