The campaign aims to raise awareness of half a million vulnerable people in the UK who must continue shielding from Covid-19 and can’t lead normal lives.
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In brief: Tesco has appointed EssenceMediaCom to handle its UK media following a competitive pitch.
TV companies have an opportunity to boost their ad revenue now if they are willing to “be brave” with their measurement, Andy Brown and Ian Whittaker told The Future of Media.
Marketing budgets should be seen as an investment, not an expense to be trimmed.
Ad revenue growth for the UK out-of-home industry surged by 79% for the first six months of 2022, latest estimates have shown, as the sector recovers from Covid-19 restrictions.
ITV CEO Carolyn McCall spoke to The Media Leader editor Omar Oakes today at The Future of Media about plans for launching ITVX.
As part of our series on the big issues facing the media in 2023, Raymond Snoddy makes the case for developing a more comprehensive idea of trust to combat misinformation.
Netflix has signed up to BARB’s independent measurement of TV measurement in the UK, while Disney has been a subscriber since last summer.
In brief: Havas Entertainment has become the global media planning and buying agency of record for games publisher, 505 Games.
The Attention Council CEO Andy Brown and media analyst Ian Whittaker have joined forces to argue for three key requirements for advertisers to evaluate TV alongside digital video.