More Media Business articles

You cannot champion the need for reach at all costs and ignore the importance of attention metrics, writes Havas Media Group’s Jon Waite.

Boris Johnson developed a more sophisticated version of telling untruths that has left journalists and regulators with a dilemma, writes Ivor Gaber.

Bateson previously spent four years at Guardian Media Group, including a brief stint as interim chief executive in 2020.

If we rush to promote/enforce attention as a North Star, opportunists will game the system and digital advertising will become an even worse cesspit.

Pitching is a critical part of the industry but it’s been broken for years. Making it fast, ruthless, and public would go some way to improving the experience.

It is going get tougher and tougher for all but the slavishly Tory media as Liz Truss becomes Prime Minister (barring a huge upset) at an extraordinarily difficult time.

Mediahub’s Ross Jenkins believes his media agency may have found a way for brands to potentially save millions via a new technology developed in-house.

The7stars has launched Bridge, a proprietary data connection proposition that aims to give advertisers access to a privacy-first marketplace for addressable advertising.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

The BBC journalist and newsreader Clive Myrie will give the  Steve Hewlett Memorial Lecture 2022.