More Media Business articles

There is no better way of getting the funding needed to finally give advertisers the control in media they deserve.

Sajeeda Merali tells The Media Leader about her forward-looking vision.

March 2022 audiences, revenues and advertiser demand were markedly up on the previous two months with some calling it one of the biggest or best months ever for different categories as audiences returned “in droves”.

There is a risk of paralysis amongst consumers when it comes to choosing products. The same is true for businesses when analysing data.

A policy no-one in the industry wants is just the latest example of how cheaply people in UK government regard media, writes the editor.

Jan Pitt, commercial director at ABC, shares insights from recent research into media buyer and planner attitudes to audited data.

The carbon footprint of the media industry is huge, but too many advertisers don’t don’t see it as their responsibility.

Partner content: Who Wants To Be A Media Leader? The ultimate media memory gameshow to debut at The Future of Brands

Group M has appointed Zuzanna Gierlinska to be the UK managing director for its specialist programmatic media arm.

Charlie Yeates will move to Bauer Media as director of investment after more than 16 years at MediaCom.