Putting spend into minority-owned channels that are leading and credible is a trick that too many brands have missed for too long.
Showing 681-690 of 7,386
More Media Business articles
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
The partnership and integration is meant to enable advertisers to activate first-party data in a “privacy-centric” way.
Supporting responsible and sustainable media takes time and care to plan and buy. So why have media trading practices barely changed?
The merged agency will be led by MediaCom CEO Nick Lawson and will launch with 10,000 employees in 125 offices worldwide.
The Media Leader interview: From Clinton pollster to challenger media group boss, Mark Penn brings ambition and controversy.
Q1 2022 data from NABS shows calls relating to mental health jumped by 15% year-over-year.
Advertisers need to engage in more comprehensive media agency management to meet campaign expectations.
Catherine Wignall has been named as UK chief transformation and integration officer, succeeding Lisa Humphreys who will become chief operating officer for GroupM EMEA.
We’re finding that online inventory that doesn’t get looked at at all tends to cost the same as the inventory which does get looked at.