More Media Business articles

With the targeting capabilities available now, a less blunt media strategy can be more effective.

Are marketers creating unnecessary limitations for themselves by sticking to the 60/40 media split?

Vivid Goliath, the toys ad games company, has appointed Havas Entertainment as its UK media agency of record. 

Emmi Caffe Latte has become the latest brand partner for ITV2’s popular youth dating show Love Island.

Audible, Amazon’s audiobook and podcast platform, has appointed WPP media agency Wavemaker to handle its global media planning and buying.

An important consultation about the future of online advertising regulation threatens to disappoint.

The additions will increase Ozone’s total deduplicated platform reach by more than 200,000 readers each month.

UK media agency start-up Bicycle London is launching an international arm after winning a multi-million pound account.

Whether they knew it or not, the crowds were treated to a non-stop showcase of all things environmental, social and governance.

It’s unfavourable for brand advertisers and doesn’t make any financial sense. So why do these brands’ marketers buy it?