More Media Business articles

Agencies will find it hard to stay relevant if they don’t speed up their own understanding and adoption of digital technology.

The companies have entered an exclusive two-year partnership.

In a new column for The Media Leader, strategy consultant Sabrina Clarke wants to talk frankly about leadership in the media industry.

Vodafone has begun an international review of its media planning and buying agency requirements, The Media Leader can reveal.

Interview: ‘We are whatever we choose to be’, Tim Bleakley at a pivotal moment for an out-of-home sector in recovery.

Those who mistrust purpose-driven marketing want to see receipts. Where you can measure impact or cost, display them with pride.

Being in the most-trusted channels seems to have little impact on where advertisers spend their money.

Sir Martin Sorrell has insisted demand for digital ad services remains robust this year despite forecasts of an economic slowdown.

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

With the targeting capabilities available now, a less blunt media strategy can be more effective.