More Media Business articles

With many companies now settled into a hybrid working pattern, is this the new model? Or are we set for another wave of change?

Bloomberg Media brings you an audience deep-dive each month, helping you form strategies that connect your messages with deeply engaged business leaders.

The Brandtech Group, David Jones’ agency group, has announced a deal has been struck to acquire rival digital marketing group Jellyfish.

Most copy is forgettable when it is both unremarkable and wedged cheek by jowl amongst other insistent messaging. Space is an advertiser’s best friend.

Do advertisers and agencies have the confidence to brand-build on OOH when belts are tightening and the ‘brand vs performance’ marketing divide persists?

As media and advertising companies report their quarterly earnings, no one seems interested in talking about the most important resource of all and why it is in such short supply.

Tesco and Dunnhumby have announced online and offline media updates to the Tesco Media Insights Platform.

In brief: Unilever has reported a 14.9% year-on-year increase to €29.6bn turnover in its half-year earnings.

The biggest misconception about equality, diversity and inclusion (EDI) is that it is solely a HR issue, leaders at Immediate Media have warned.

Chief media officer is a big job and somebody has to do it for advertisers, argues Nick Manning.