Bringing back Big Brother could prove a smart move for ITV if it can create an overall package that bring back older viewers while capturing a new audience.
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The overwhelming favourite to be the UK’s next Prime Minister will keep attacking the media to cover up her mistakes.
In brief: Google Pixel and KFC Delivery will sponsor ITV’s FIFA World Cup Qatar 2022 coverage.
In brief: Dentsu agency, Carat, has become Vodafone’s “exclusive media provider” in 15 markets.
Overall inflation and TV inflation aren’t really linked. But their relationship matters in terms of effectiveness, writes Thinkbox’s research and planning director.
Christians don’t just spend money at Christmas. Why would you assume LGBTQ+ people only buy products during Pride month?, asks UM’s strategy chief.
Mindless TV generates conversation and social needs, but what does this kind of viewing mean for attention?
In brief: Publicis Groupe, Wavemaker and Vayner Media have each won shares of the Mondelez media account worth $1.6bn following a global review.
The Lionesses’ win last month signals an opportunity for brands to tap into an evolving cultural conversation.
Younger generations are increasingly turning to US-based streamers as opposed to live broadcast TV, Ofcom’s new report on the state of media says.