It seems increasingly obvious the UK ad industry is going to have to diversify if it wants to earn its keep, writes Dominic Mills.
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The boss of Mindshare UK speaks to Mediatel about his inquisitive nature, a varied career path and his plans to emerge from lockdown in fighting form.
ESI Media’s flagship brands are to pool their ad inventory into the Ozone Project, a collaborative effort to make it easier for advertisers to buy premium publisher audiences with a single buying point.
Since launching at the end of March, Disney+ has already emerged as the third-largest subscription video on demand (SVOD) player, with 4.3 million subscribers.
WPP has appointed the former boss of Burberry and head of retail at Apple, Angela Ahrendts, to its board as a non-executive director.
Social media helped light the fuse and now even right wing newspapers are changing their tone. Has there ever been such a rapid, global shift in attitudes?
The ISBA/PwC report into supply chain transparency, vital as it is, only tells half the story. Here, Nick Manning looks at the other side of the equation.
Amidst uncertainty, and under pressure, how can marketers quickly and credibly build new strategies and comms plans? Richard Kirk, CSO at Zenith, offers his advice.
Out-of-home adtech business Hivestack has announced its UK launch this week with an expanded sales and operations team to tackle the world’s fourth largest outdoor ad market.
56 Black Men, the long-running campaign to challenge negative racial stereotypes, has launched a new nationwide out-of-home campaign in collaboration with Clear Channel.