More Media Business articles

The World Federation of Advertisers has published its long-awaited framework and technical solution to ensure a better overview of the reach and frequency of advertising.

Ray Snoddy runs through the numbers published in the BBC’s Annual Report and what it means for the future of the public service broadcaster.

Nationwide is the first brand to take advantage of a new service to help brands and agencies reach more diverse audiences currently being missed by many campaigns.

Starcom UK’s managing director, Nadine Young, has been promoted to the role of UK chief executive, replacing Mark Howley.

Ray Snoddy looks at the ongoing battle between the Australian government and the tech giants.

Bob Wootton weighs in on the two most contentious topics debated in adland this month.

Veriça Djurdjevic, CEO of media agency PHD UK, has been hired by Channel 4 as its first chief revenue officer.

Dominic Mills considers whether John Lewis should replace its awkward, now-shelved slogan, and if it might be time to sell his shares in WPP.

WPP suffered a -15.1% drop in net sales as the Covid-19 crisis took hold in the second quarter of this year – an “inevitable downturn” according to CEO Mark Read, but “better than our expectations”.

Fortnite has got itself banned from the Apple App Store but as Mike Fletcher explains, it looks to have been a sublime marketing manoeuvre