Following the publication of Ofcom’s report into our online consumption habits, Ray Snoddy sifts through the findings to understand its implications.
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Bad news for those working in advertising: a new study from publisher Reach Solutions has revealed that industry professionals do not understand the aspirations of the mainstream public.
The sun is shining, life is returning to our streets and, for those in the business of brand building, a new chapter is about to begin, says Arif Durrani.
Mihir Haria-Shah asks his industry colleagues to play their part in helping make adland a more diverse place to work
In light of the uncertainty caused by the pandemic, TV marketing body Thinkbox has updated its ‘Demand Generator’ optimisation tool to offer users greater flexibility over its output.
ESI Media – publisher of the Evening Standard and the Independent newsbrands – has promoted Laura Weir to chief creative officer, while Oliver Poole steps up into the role of executive editor.
The AOP’s Richard Reeves charts the challenges and opportunities facing the online publishing market.
A new report from GroupM, WPP’s investment wing, has forecast -13% decline for the UK ad market in 2020, followed by 13% growth next year.
It seems increasingly obvious the UK ad industry is going to have to diversify if it wants to earn its keep, writes Dominic Mills.