To set the scene for Mediatel’s Future of Gaming event, Steven Scaffardi speaks to five experts to assess the opportunities and risks for advertisers eyeing up a rapidly evolving market.
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The event, which was headlined by Sir Martin Sorrell, tackled a wide range of subjects from the future of media post-lockdown, the debate on the ISBA/PwC supply chain study, and the importance of creativity and innovation.
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Now that gaming is mainstream and likely to show further growth during lockdown, the big question remains – is it an effective advertising medium?
Publicis Media has announced the appointment of Pete Edwards as the new chief executive of Spark Foundry UK as Lindsay Turner walks away after a little more than a year in the role.
Our lives have become highly curated and formalised, writes Jan Gooding – and for marketeers this not only inhibits innovation and productivity, it creates a very small world in which our brands can operate.