More Mobile articles

There were over 4 billion text messages sent in the UK during December 2006, according to figures announced today by the Mobile Data Association (MDA). It is the first time that text messages have broken through the 4 billion mark, and this huge total takes the overall figure for 2006 to 41.8 billion, beating the… Continue reading Record 4 Billion Texts Sent In December

US Mobile marketing and advertising looks set to explode in the coming year, according to a new report from eMarketer. Emarketer adds that 2007 will see increased cross-media integration with the direct response capabilities of mobile handsets providing the punch line to a rich media set-up in another media. However, several major obstacles stand in… Continue reading US Mobile Marketing To Grow In 2007

A new report from Forrester Research reveals that a growing number of consumers are moving from voice-only mobile services to other activities, paving the way for a viable audience for mobile marketing. The Forrester data shows that 35% of US households that own a mobile phone currently engage in text messaging and 11% access the… Continue reading US Consumers Ready For Mobile Marketing

EMarketer has released key predictions for what 2007 has in store for the US media, with online being the main focus of its look at the year ahead. EMarketer predicts that total US spending will reach at least $19.5 billion in 2007, 19% more than total spending in 2006. Although eMarketer points out that this… Continue reading Key Predictions For 2007

Christmas Day and New Years Day 2007 saw record numbers of text messages sent in the UK, according to new figures from the Mobile Data Association (MDA). On Christmas Day over 205 million texts were sent, an average of 8 million per hour. New Years Day text messaging figures reached a record breaking 214 million,… Continue reading Record Text Message Figures For The Festive Season

According to an IDC survey of more than 2,500 American wireless subscribers and customers, nearly three-quarters (72.5%) of respondents did not use any data services outside of messaging in the third quarter of 2006. IDC says that steep prices are one of the main reasons Americans are not jumping to subscribe to entertainment services for… Continue reading Mobile Data Services Too Expensive For US Subscribers

New research shows that 70% of active mobile TV subscribers in the UK use the service at least once a week, according to GfK Technology. GfK says that although the vast majority of these subscribers typically watch mobile TV for less than half an hour at any one time, 38% claim that the typical length… Continue reading UK Mobile TV Showing Growth Potential

Telecom providers have made significant efforts to compete with wireless 3G services with various Broadband Wireless Technology (BWA) in the Asia/Pacific market, according to In-Stat. For at least another five years, however, BWA in the form of WiMAX is unlikely to pose a big threat to 3G, as it will take longer to mature, the… Continue reading WiMAX Unlikely To Pose Significant Threat To 3G

Revenue for mobile gaming in the Asia/Pacific reached US$1.56 billion in 2005, with Japan and South accounting for around half of the region’s total for the year, according to In-Stat. Future growth drivers, however, will be the large, growing mobile markets of China and India. “While there is great growth potential with expected increases in… Continue reading Mobile Gaming in Asia Pacific Worth $1.56 Billion In 2005

Almost four billion text messages were sent during October in the UK, up 100 million more than in September, according to the latest figures from the Mobile Data Association (MDA). During October, 3.8 billion text messages were sent, which was up almost 27% on the total for October 2005. Each month sees more and more… Continue reading Almost Four Billion Texts Sent In October