More than 40 million mobile phone users in the UK have used their handsets for downloads and browsing the internet during Q3 2006, according to the latest figures from the Mobile Data Association (MDA). A total of 40.7 million users were recorded as having used their phones for this purpose. In July, the figure was… Continue reading More Than 40 Million Use Mobiles To Browse The Net
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Personalisation and interactivity will be the key drivers of mobile TV according to a new report commissioned by Nokia and carried out by the London School of Economics (LSE). The report, titled This Box Was Made For Walking, predicts that the introduction and adoption of mobile TV will ultimately give way to a more personal… Continue reading Personalisation And Interactivity Key Drivers of Mobile TV
Worldwide sales of camera phones will account for 48% of total worldwide mobile phone sales in 2006, growing to 81% by 2010, according to new forecasts from Gartner. Worldwide sales of camera phones, which have almost tripled since 2004, will reach 460 million in 2006, an increase of 43% from 2005, says Gartner, adding that… Continue reading Camera Phones To Account For 48% Of Worldwide Mobile Phone Sales
The market for mobile communities and user generated content (UGC) will be worth $13.2 billion by 2011, with photo and chat based services being the top revenue generators, according to a new report from Informa Telecoms and Media and strategic partner, the Mobile Entertainment Forum (MEF). MEF says that chat services currently represent the largest… Continue reading Mobile Communities And UGC To Be Worth $13.2 Billion
The BBC and Sky dominate mobile TV and internet, according to new research from Telephia which shows that 33% of all mobile TV viewers watched BBC1, whilst 29% watched Sky Sports. The BBC also secured top ranking amongst mobile internet sites, with 28% of all mobile web users visiting the site, whilst the Sky Sports… Continue reading BBC And Sky Dominate Mobile TV And Internet
The iPod’s grip on the portable music device market could be challenged by consumers using the MP3 facility on their mobile handsets, according to a new report from Continental Research. The Autumn 2006 Mobile Report shows that amongst those people who listened to an MP3 on their phone, 13% did so everyday, and 70% did… Continue reading Mobile Phone MP3 Players Could Challenge iPod
Mobile TV is seen as having good potential for growth as it is a service which should have mass appeal across the whole customer base, unlike many other content services such as games, according to new research from Ovum. Mobile gaming, says Ovum, appeals to around only 20% of users, whilst there have been some… Continue reading Mobile TV Providers Could Have To Consider Ad Supported Models
Despite mobile phone providers’ endeavours to recruit 3G customers, third generation technology remains a low priority for mobile users across the globe, with cost the overriding factor, according to new research from TNS. The research identified little increase in 3G technology usage amongst consumers, who see the offer of mobile TV and surfing the net… Continue reading 3G Capability Remains Low Priority For Mobile Users
September was another record breaking month for text messaging, with over 3.7 billion sent during the month, according to the latest figures from the Mobile Data Association (MDA). This figure is an increase of 100 million on the previous highest total of 3.6 billion recorded in August (see Text Messaging For August Soars To Record… Continue reading Record Breaking September For Text Messages
Total global advertiser spending on mobile messaging and display advertising is forecast to grow from $1.4 billion in 2006 to $2.9 billion in 2011, according to a new report from JupiterResearch. According to the report, ad spending on mobile marketing will see substantial growth over the next five years, for the most part driven by… Continue reading Spending On Mobile Advertising Could Reach $2.9 Billion
