Although multimedia messaging is gaining in popularity, short text messaging continues to be the most profitable part of the mobile data universe, according to a new report from eMarketer. The report says that this year, revenues for short messaging service (SMS) will hit $20 billion in Western Europe, $9 billion in the Asia-Pacific region and… Continue reading SMS Continues To Be Profitable
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Internet users from France, Germany, Italy, Spain and the UK are more likely to use their mobile phones to go online than internet users in the US, according to the inaugural findings from comScore Networks’ Mobile Tracking Study. The study, which is designed to analyse how consumers across six countries go online on their mobile… Continue reading Europeans More Likely Than Americans To Go Online Via Mobiles
Non-voice services will account, on average, for 13.3% of total service revenues for US mobile operators in 2006 and this is set to grow to 24.5% by 2011, according to a new report from Analysys. The US Mobile Market: Trends and Forecasts 2006-11 report says that the biggest driver of this growth is entertainment services,… Continue reading Entertainment To Drive US Mobile Data Revenues
The worldwide mobile phone market is edging ever nearer to one billion units shipped for the year, with a total of 254.9 million units shipped in the third quarter of 2006, according to IDC’s Worldwide Quarterly Mobile Phone Tracker. Worldwide shipments of mobile phones were up 7.9% from the previous quarter and up an impressive… Continue reading Worldwide Mobile Phone Market Sees Record Shipments
The top 200 brands in US measured media reached $24.73 million in the first half of 2006 following a 27.7% increase in media outlays on telecommunications brands, according to Advertising Age’s semiannual report. Advertising Age says that the strength of the top brands drove total US media spending of $72.98 billion, up 4.1% over first… Continue reading Telecommunications Dominates US Ad Spending
Primetime viewing for mobile video in the US is in the afternoon and early evening, according to new research from Telephia. According to Telephia’s Mobile Video Diary report, 30% of mobile video users watch mobile TV and video clips on their mobile phones between noon and 4pm, and 31% watch during the early evening hours… Continue reading US Mobile Video Viewed Most In Daytime
Global sales of mobile phone handsets to top 1.2 billion by 2011, although 2006 will be the last year of massive overall worldwide growth, according to a new report from Informa Telecoms & Media. Starting from 2007, the rate of overall global handset growth is predicted to slow dramatically, with saturation in developed markets beginning… Continue reading Mobile Phone Handset Sales To Top 1.2 Billion
The total number of text messages sent in the UK for August soared to over 3.6 billion, which is the highest monthly total ever recorded, according to the latest figures from the Mobile Data Association (MDA). This latest data indicates an increase of 100 million messages on the previous highest total recorded in July. Contributing… Continue reading Text Messaging For August Soars To Record Levels
A new report from Informa Telecoms & Media shows that 40% of homes in Western Europe will have digital TV by the end of this year. Informa’s Western European TV report forecasts that the region will pass 100 million digital homes during 2010 and reach 116 million by the end of 2011, equivalent to a… Continue reading Bundles And Convergence Driving Digital TV Takeup
There will be more than one billion 3G mobile phone users by 2010, according to new research from Strategy Analytics. The Worldwide Cellular User Forecasts 2006-2011 reveals that 3G technologies are already on target to reach 167 million users by the end of 2006. In addition, Strategy Analytics predicts that 3G users will account for… Continue reading 3G Mobile Phone Users To Pass Billion Mark
