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At Newsworks’ Shift 2017 professor Patrick Barwise helped lead a strong case for evidence-based marketing decisions. Can it change the way advertisers view newsbrands?

Chief executive David Abraham said Channel 4 has been watching the virtual reality markets – currently worth around £800 million globally – with interest.

For $35 a month, the service will offer live streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and a number of cable networks.

The total craziness of Trump and the growing uncertainties surrounding Brexit could actually add up to the biggest boost traditional media has enjoyed in recent times, writes Raymond Snoddy.

Full report available at: Mediatel Connected > Display > Press

Sizmek has promoted Andrew Morsy to the newly created role of UK managing director.

Between January and December 2016, just two national newsbrands had a readership dominated by print – with the majority of readers now accessing news content via mobile.

While the majority of magazines are still enjoyed in their printed form, mobile continues to play a growing role in readership.

The half-day conference will see senior media and creative planners, clients, media owners, data business and programmatic companies debate the role of the planner in an increasingly automated business.

Withholding payments for more than 90 days is the new norm as brands and agencies squabble over viewability and ad fraud issues, writes Matt Byrne.