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Digital advertising has been taking some serious flak recently – it’s about time we remembered the positives, writes Tim Elkington.
Coke tastes better once we know what brand it is and expensive wine tastes better than the cheap stuff – or at least that’s what we think. William Hamner-Lloyd explores how brands can prime consumers to their advantage…
Maxus’s current head of strategy and planning, Jen Smith, is to become the agency’s first ever global creative director.
Statistics around the number of women that head up UK media agencies are wrong, write Zenith’s Richard Shotton and Claire Linford. It’s time to tone down the optimism.
Mike Hughes has headed up the advertiser representative body for the last 10 years.
Following the decision to leave the EU, forward visibility of ad spending remains sketchy – but it’s certainly not the end of the world, argues Bob Wootton. Plus: AI turns media planning and buying on its head.
Have traditional broadcasters really hit a stale patch, stifled by a love for nostalgia and a reluctance to innovate? Raymond Snoddy dissects the latest in a series of assaults on television
Full report available at Mediatel Connected > Display > Press > One-click Reports > Regional Newspapers > ABC Circulation Data released 25th August 2016 Title Name Audit Jan 15 – Jun 15 Jan 16 – Jun 16 %-Change Express & Star (West Midlands) ABC 67,745 59,695 -11.88 Solihull Observer ABC 58,080 55,970 -3.63 Aberdeen Press… Continue reading Top 10 Regional Newspaper ABC PoP % change