‘Hello London’ is expected to generate £1.1 billion for TfL over the next 10 years.
More Newsline articles
Speaking at the Festival of Marketing on Thursday, BBC Worldwide CEO Tim Davie said a new mindset is needed to ensure businesses can square up to much larger global competition and boost exports.
Felicity Long has been named managing director of iProspect UK as the agency looks to strengthen its leadership team.
Danish artificial intelligence media agency Blackwood Seven is to open London offices, signing up Jenny Biggam, Bob Wootton and Nick Fox to its UK board.
Away from the Bake Off bun fight, there are still two serious issues hanging over the broadcaster, writes Raymond Snoddy.
Speaking at the Automated Trading Debateon Tuesday (4 October), M/SIX’s chief revenue officer, David Grainger, said that creative agencies have been left behind.
Bielski will join the UK leadership team and will be responsible for continuing to develop Maxus’s ‘Leading Change’ proposition.
In the wake of Facebook’s video metrics controversy, the IAB’s Alex Kozloff argues the industry needs to take a step back and think about the bigger picture of digital measurement
Exclusive: In worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher.
