The move, confirmed on Tuesday, should shine some light on the murky world of adtech supply chains, where dozens of players extract fees as an ad moves along the pipes from advertiser to publisher.
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February was another tough month for two of the UK’s commercial TV broadcasters with ITV and Channel 4 both suffering declines in revenue.
The digital revolution has expanded and challenged media owners’ identity, writes Geoff Copps. Should their naming choices embrace tradition or innovation?
Marketers don’t come out of the Google video debacle very well, writes Bob Wootton – and their shareholders should be asking about the governance that led to such biblical waste and exposure.
Facebook is no stranger to fudging numbers, and Dominic Mills has caught the social media giant at it again. Plus: Matt Scheckner’s undying love for his biggest funder.
Global internet adspend will grow 13% to reach US$205bn this year, according to new forecasts from Zenith – with UK adspend set to surpass £17.5bn.
Bitposter has announced partnerships with out-of-home moving media owners Metropolis Digital Outdoor, Verifone Media and Sherbet Media.
Case study: Behavioural science can make your advertising campaign fly, writes Jennie Roper, head of insight, Kinetic UK.
To help explain the appearance of ads next to inappropriate content, we should take a look at our industry’s obsession with short-termism, writes Videology’s Tim Gentry.
If you shovel your money into a mysterious machine without asking what on earth you’re actually doing, then the fault is really yours.