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A slowing economy, gathering inflation, and political uncertainty over the mid-year elections and upcoming Brexit negotiations have all contributed to a hefty decline in UK adspend growth, according to Zenith’s latest forecasts.
Out of home advertising was not a significant feature of the general election, but given the critical importance of communicating core messages to a broad electorate, was this a mistake? By Nick Mawditt and Mungo Knott.
The sell and buy divide that exists in display simply isn’t applicable to TV and video, writes Videology’s Ryan Jamboretz – because both sides add value to each other.
MEC’S UK CEO, Jason Dormieux, will take on the role of CEO of the new combined MEC and Maxus agency in the UK when it launches in January 2018.
Advertisers in the media and entertainment category are most confident about seeing growth this year – closely followed by advertisers in pharmaceuticals and healthcare – according to new research from Zenith.
Currently printed in a European-style Berliner format, the move will take effect from July 13.
Unsurprisingly, in the run-up to the general election, the majority of online news sites recorded a boost in traffic in May, with some big increases across the board.
Both the Daily Telegraph and The Times increased their daily circulation by 2.5% period-on-period in May, while i was up 1.2%.