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The Netherlands has fostered a marketing utopia, writes Chris Sahota – here’s how we can replicate it.

At best, clients can only make an informed guess as to the true scale of agency mischief, writes Bob Wootton.

Founded by Red Bull and Bacardi veteran Sandra Peat and IPG agency creative director Rebecca Rhodes, SuperHuman will focus on “blowing up stereotypes” around ‘middle-aged’ women.

As senior agency figures are signing off expenses for Cannes, a separate party for the Procurement Power List will be taking place. Dominic Mills is desperate for an invite.

The new deal means ITV will no longer broadcast any highlights, forcing the competitions off of terrestrial TV entirely. To compensate, BT said it will enhance its social media coverage to reach new audiences.

A new YouGov report reveals that more than four in 10 consumers say they would let a digital assistant either help them with or undertake activities.

Full report available at: Mediatel Connected > Display > Press

Tomchak joins from Number 10 where he has led digital marketing for the Prime Minister and Cabinet Office.

Walczak will lead a new team – including product management, global partnerships and supply – focused on developing outcome-based media solutions.

At Newsworks’ Shift 2017 professor Patrick Barwise helped lead a strong case for evidence-based marketing decisions. Can it change the way advertisers view newsbrands?