The debate about online ad regulation was raised again this week – this time by the Times journalist who exposed how brands were inadvertently ‘funding terror’ through extremist YouTube videos.
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Douglas McCabe, Enders Analysis’ CEO and director of publishing and tech, says the industry has been sucked into a vicious circle as the obsession with short-term metrics and quick wins continues to grow.
The media industry has been warned to get its house in order ahead of the launch of the new currency for published media early next year.
Lloyd will work closely with Maxus clients and teams to ‘operationalise’ the agency’s programmatic delivery.
As MacKenzie leaves the Sun, does this signal an end to the excessively rude in popular British journalism – or is Murdoch simply having a clean-up ahead of Ofcom’s decision on 21st Century Fox’s Sky bid? By Raymond Snoddy.
A personalised web experience for every internet user, based on their behaviour, is not far off, writes Ohad Tzur. Here is what publishers need to know.
BT’s online advertising wing will use Rubicon Project’s exchange to connect advertisers to its ten million users across BT.com, BT Sport.com and the BT Sport and BT Wi-Fi apps.
According to new research, 34% of UK adults would rather lose a finger than their connection to the Internet, while the same number said they would rather live without heating.
As VCCP Media is named Connected Agency of the Year at the 2017 Connies, CEO Catherine Becker and CSO Marie Oldham explore how connected we really are as an industry.
The secret sauce of planning is in danger of thinning to the point of gruel, writes Dominic Mills. Plus: Tesco’s ineffective advertising.