There is a commendable rise recently of media companies trying out new business ideas, writes Raymond Snoddy – but the tricky thing about innovation is that it doesn’t always work.
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New figures from the IAB reveal that there has been no increase in the number of online UK adults using blockers in the last six months.
As the UK wins more gold medals in Rio, Sky Media’s Duncan Wynn makes his pitch for getting brands involved with sport.
The summer of sport continued to dominate the ratings in July, with the football and tennis really pulling in the viewers.
Heather Dansie and Sophia Field spoke with young people to identify the emotional needs that were most compelling to them today. What they discovered has significant implications for the way brands target them through advertising.
Should we link the rise in programmatic to the explosion in ad-blocking? Barbara Agus argues for a different kind of logic
We should reject the idea that a smart marketer must have studied marketing, writes Zenith’s Richard Shotton