Interview: Bauer Media’s Abby Carvosso tells Newsline how the business is developing its radio strategy to help brands connect with audiences in new ways.
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The idea that brands can turn their content into a revenue stream is a puzzling one, writes Dominic Mills.
Brands looking to diversify must ensure they don’t dilute their proposition, warns Millward Brown’s Elspeth Cheung
Full report available at: Mediatel Connected > Display > Online
Today sees the launch of Mediatel’s newly developed Mapping section within the Regional module of Mediatel Connected.
Archant’s Will Hattam explains how The New European went from idea to published product in a little over a week.
Full report available at: Mediatel Connected>AV>Television>Digital/FranchiseCPTs
‘Hello London’ is expected to generate £1.1 billion for TfL over the next 10 years.
Speaking at the Festival of Marketing on Thursday, BBC Worldwide CEO Tim Davie said a new mindset is needed to ensure businesses can square up to much larger global competition and boost exports.
Felicity Long has been named managing director of iProspect UK as the agency looks to strengthen its leadership team.