The era of neuromarketing has arrived, but what does the fusion of neurological exploration and marketing mean, asks Michael Hudes.
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New figures from the Association for Online Publishing reveal that 80% of publishers expect to expand current business activity through data monetisation, with an increasing amount embracing data-focused technologies.
Omnicom and McDonald’s think they are working together to build the agency of the future, but Dominic Mills isn’t buying it
Full report available at: Mediatel Connected > Online > Traffic Trends
Digital advertising has been taking some serious flak recently – it’s about time we remembered the positives, writes Tim Elkington.
Coke tastes better once we know what brand it is and expensive wine tastes better than the cheap stuff – or at least that’s what we think. William Hamner-Lloyd explores how brands can prime consumers to their advantage…
Maxus’s current head of strategy and planning, Jen Smith, is to become the agency’s first ever global creative director.
Statistics around the number of women that head up UK media agencies are wrong, write Zenith’s Richard Shotton and Claire Linford. It’s time to tone down the optimism.
Mike Hughes has headed up the advertiser representative body for the last 10 years.