Content. It’s everywhere, and almost every business in adland – qualified or not – is probably having a go at creating it. But is it something best left to the specialists?
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ITV’s Simon Daglish and Somethin’ Else’s Steve Ackerman look at the rise of content creation – and whether everyone should be giving it a go or if it should just be left to the experts.
Ads for Mars products have gone bonkers. What’s going on, wonders Dominic Mills.
Environment Border Central Scotland East Of England London Midlands North East North Scotland North West South and South-East South West Wales West Yorkshire Total Roadside 318 7,337 4,084 27,401 13,949 5,562 1,702 14,291 8,473 1,726 3,419 2,349 9,901 100,512 TubeCarriageInterior n/a n/a n/a 91,119 n/a n/a n/a n/a n/a n/a n/a n/a n/a 91,119 Bus… Continue reading UK poster sites by region and environment – Route 2016
Bauer Media Group has posted the second-highest turnover in its company history for 2015, with sales of EUR 2.316 billion (£1.99 billion).
An earlier counting method – that lasted for two years – likely overestimated average time spent watching videos by between 60% and 80%.
Clark replaces Dominic Proctor who is stepping down from his role as global president, but will remain with WPP to work on strategic projects.
In a briefing to Ministers, the NMA said that the value chain of digital news is no longer sustainable and has become “wildly out of step with the contribution that each player makes”.
Stephen Woodford will replace current CEO Tim Lefroy from 1 November 2016.