What the media industry thought to be a formidably tough, but ultimately winnable task, has turned into a Sisyphean nightmare, writes Dominic Mills
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From the impact of AI, to the obstacles holding back the marriage between programmatic and creative, senior figures debated the biggest issues facing digital marketing at this year’s Dmexco. Newsline editor, David Pidgeon, reports
Full report available at: Mediatel Connected > Online > Traffic Trends
By believing the hype around a uniquely digital future, advertisers are missing out on the potential for impressive effectiveness uplifts, writes Peter Field.
Newsline caught up with Shazam, Quantcast, StickyADS.TV, Integral Ad Science, DoubleVerify and Adloox at this year’s Dmexco conference to hear what they think will be the biggest trends to look out for over the next 12 months.
Holistic multi-platform TV campaign management is a reality, while programmatic barriers are breaking down, discovers John Moulding.
Detractors of using the bluetooth technology in out-of-home advertising should reconsider the opportunity, writes Ged Weston.
A tough month across the board, with each total market sector posting year on year falls in circulation
ABC online newspapers – Aug 2016 Site August 16 daily average unique browsers July 16 daily average unique browsers Actual change % change MailOnline 15,228,325 14,878,000 350,325 2.35 Trinity Mirror Group – Digital 8,729,512 8,776,553 -47,041 -0.54 theguardian.com 8,352,910 9,594,927 -1,242,017 -12.94 Mirror Group Nationals 5,262,564 5,274,596 -12,032 -0.23 Telegraph 4,769,878 5,193,068 -423,190 -8.15 Trinity… Continue reading ABC Online – August 2016