Advertisers need to make television work better for viewers, writes TVSquared’s Calum Smeaton
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Trinity Mirror has announced a 42.3% surge in pre-tax profits following the acquisition of regional publisher Local World.
We need to change the way we act or ad effectiveness will continue to deteriorate, writes ISBA’s Mario Yiannacou
Itch Media’s Richard Noble is ready to disrupt the traditional role of the big ad agencies. Interview by Ellen Hammett.
During the 12 month period which saw the return of Game of Thrones, Sky added 808,000 new customers.
Thirty years ago this month, the Tory leader had the BBC firmly in her sights. Torin Douglas charts a battle that still rages on today.
An update to OneSoon’s TV advertising analysis software is set to offer media agencies much higher accuracy levels, moving from minute-by-minute data to second-by-second.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.