Will withholding the names and images of terrorists from TV and newspapers have any real impact in the age of social media, asks Raymond Snoddy
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Following the UK’s historic choice to leave the EU, Warc analyst James McDonald dissects the latest adspend forecasts.
Advertising, globally, will amount to $552 billion next year – a 4.3% increase, year on year – but factoring in wider marketing services, the figure rises to more than a trillion dollars.
Today sees the launch of the next wave of Mediatel’s Connected Screens research, providing data from across the Connected marketplace for the period January – June 2016.
Richard Shotton explains why people are particularly susceptible to switching brands when they undergo a disruptive life event
Looking at playback data shows that we’ve been hoarding some TV programmes for up to eight years, discovers BARB’s Joe Lewis. Does certain content never get old or are we just nostalgic?
UK advertising expenditure is forecast to post 4.2% growth in 2016 and 3.8% growth in 2017, according to the latest Advertising Association/Warc Expenditure Report data.
It’s time agencies and advertisers asked themselves serious questions about the media world they are creating through their investment decisions, writes Tess Alps.
The partnership will allow the digital out-of-home agency to target a combined 70 million shoppers who represent an estimated £2 billion of retail spend in the UK.