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As the IPA publishes its latest Bellwether Report for Q2 2016, senior figures from around the industry react to the results.
Experts believe that advertisers should use newsbrands more, but will their message be heard, asks Research the Media’s Richard Marks
Due to the uncertain outlook following the outcome of the EU referendum, IPA Bellwether has downgraded its adspend forecasts for both 2016 and 2017.
A surge in programmatic buying and re-loading of ads to increase inventory are thought to be the main causes.
From the recent Tory leadership race, to the Chilcot inquiry and Iraq war, newspapers still very much set the political agenda, writes Raymond Snoddy – but not always for good…
Digital adspend for the Asia-Pacific region is expected to rise 18.2% in 2016 to $59.7 billion.
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