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Jaguar has already launched a campaign through the partnership, with all media activation being planned by Mindshare, which said it has seen “fantastic results”.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
From TV to newspapers, share prices in media companies have fallen since the EU referendum. Will things stabilise? Don’t count on it, writes Raymond Snoddy
The appointment comes as part of a senior leadership reshuffle that will see five executive positions close.
Katharine Viner said she is not “theologically opposed” to putting up a paywall – but wants to explore an alternative route first and keep Guardian journalism accessible.
Be ready to embrace new possibilities as PR reinvents itself for the digital world of content and commerce, writes Finn’s Matt Bourn
The traditional television model is at risk, writes Havas Media Group’s Julia Jordan – and so broadcasters must embrace the new dawn for video advertising.
It seems there are a number of GroupM staff afflicted by fat-finger syndrome, writes Dominic Mills as he looks at the latest legal spat to engulf adland – plus: why Nurofen is absolute testament to the power of branding.