In the first of a three-part series, Total Media’s William Hanmer-Lloyd looks at how behavioural science and emerging technologies can improve the way we advertise
More Newsline articles
Brands should respect the consumer’s need to switch off from digital, writes Ian Reynolds, CEO at KBH On-Train Media
Teeman replaces Chris Forrester who is leaving for Spotify after a little over a year in the role.
Full report available at: Mediatel Connected > Online > Traffic Trends
Dominic Mills argues that the evidence supposedly meant to demonstrate ad effectiveness is just too feeble to truly work
The My5 channel will replace Channel 5+24, taking content from Channel 5’s video-on-demand service of the same name, as well as broadcasting programming from across the Channel 5 portfolio.
Lee Mabey, head of agency partnerships at Ladbible, is to become group digital director of Hearst’s digital sales team, alongside hires from Havas, Guardian and Maxus.
Football completely dominated June’s TV schedule, with both ITV and BBC One scoring healthy ratings for the Euro 2016 football tournament held in France.
