Zenith’s latest report estimates that consumers around the world will spend an average of 19.7 minutes a day viewing online videos on smartphones and tablets – a 39% year on year increase.
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Netflix shares dropped -15% in the after-hours trading on Monday after reporting that subscriber growth for the second quarter of 2016 had been lower than expected.
There are two fundamental problems with digital, writes Dominic Mills – but are they enough to swing the pendulum back in print’s favour?
Full report available at: Mediatel Connected > Press > JICREG Regional Trends & Profiles
As the IPA publishes its latest Bellwether Report for Q2 2016, senior figures from around the industry react to the results.
Experts believe that advertisers should use newsbrands more, but will their message be heard, asks Research the Media’s Richard Marks
Due to the uncertain outlook following the outcome of the EU referendum, IPA Bellwether has downgraded its adspend forecasts for both 2016 and 2017.
A surge in programmatic buying and re-loading of ads to increase inventory are thought to be the main causes.
From the recent Tory leadership race, to the Chilcot inquiry and Iraq war, newspapers still very much set the political agenda, writes Raymond Snoddy – but not always for good…