Research suggests human beings are more easily persuaded when they’re distracted. Zenith’s Richard Shotton explains why
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Thirty years ago this month Channel 4 was part of a fascinating and often hilarious TV viewing experiment. This is vintage Gogglebox, writes Torin Douglas
Full report available at: Mediatel Connected > AV > Radio
Dominic Mills would bet good money that there would be fewer splits between clients and agencies if only they would get sloshed together more often – plus: a planner to make you squirm, and Radiocentre’s excellent new campaign
Reporting from the asi APAC TV & Video Conference in Singapore, Richard Marks finds that many new video measurement systems are under construction around the world
Full report available at: Mediatel Connected > AV > Radio
Dallas Wiles has also been promoted to commercial director.
Since moving entirely online, The Independent has attracted more than 200,000 extra unique browsers – taking the total daily figure to almost 3.3 million.
As Rajar publishes its first results for the radio market, Newsline presents analysis of the findings from Total Media and Carat.