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Social media and search data can be informative for brands, but only if they can find meaning in the billions of datapoints, writes Millward Brown’s Jane Ostler
Online activity unrelated to the Olympics will be the most popular activity, according to new research from RadiumOne.
Full report available at: >Mediatel Connected > Connected AV > Viewing & Social > Twitter TV Ratings
Jaguar has already launched a campaign through the partnership, with all media activation being planned by Mindshare, which said it has seen “fantastic results”.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
From TV to newspapers, share prices in media companies have fallen since the EU referendum. Will things stabilise? Don’t count on it, writes Raymond Snoddy
The appointment comes as part of a senior leadership reshuffle that will see five executive positions close.
Katharine Viner said she is not “theologically opposed” to putting up a paywall – but wants to explore an alternative route first and keep Guardian journalism accessible.