More Newsline articles
Zenith’s Richard Shotton explains why the mere-exposure effect liberates brands to experiment
Over a third (36%) of UK business leaders have said the outcome of last Thursday’s EU vote will cause them to cut investment in their business, according to a reaction survey from the Institute of Directors.
The UK, and London in particular, has established itself as an alternative tech centre to Silicon Valley or the Boston/Harvard cluster – but Brexit undermines everything, writes Dominic Mills
Full report available at: Mediatel Connected > Connected Surveys > Data
The Leave campaign used behavioural science to great effect, particularly the importance of emotional versus rational decision making, writes Tom Laranjo, MD, Total Media
The media industry has reacted largely with shock at the decision to leave the EU. Here Newsline presents views and adspend forecasts from around the industry.
“The resulting uncertainty, which will be considerable, will obviously slow decision-making and deter activity. This is not good news, to say the least,” says Sorrell as the London stock market plunges.
Full report available at: Mediatel Connected; TV
As history proves, rows between the Government and the Corporation are nothing new, writes Torin Douglas