Q&A: Everyone is now a player – and Nicolas Pochez, MD UK and Ireland, Gameloft, explains how brands are capitalising
More Newsline articles
A new IPA report, written by Peter Field and launched during Cannes, shows that a “destructive trend” of short-term commitment and investment short-fall has enveloped the ad industry.
James, who was previously head of strategy, joins CEO Jon Sharpe and newly appointed chief creative officer Jonathan Burley on the agency’s executive management team.
From the pathetic to the predictable, and the surprising to the bizarre – this is how the UK press handled the run-up to Thursday’s EU referendum. By Raymond Snoddy.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Full report available at: Mediatel Connected > Display > Online
The marriage between out-of-home and digital media has its challenges, but ultimately there’s a deep audience connection which should result in wedded bliss, writes Crimtan’s Neil Alldritt
UK advertising is set to witness a 6.3% increase in spending this year, according to the latest forecasts from GroupM.
Clear Channel’s premium digital brand has unveiled its latest sites in Greater Manchester: Storm Mancunian Tower and Storm Trinity Way.
The new design means every ad campaign can now be delivered to all mobile, tablet and desktop devices while print ads can be transformed into HTML5 animated creative to run in app.
