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After a positive turn in 2015, the client agency dynamic has “hit a roadblock”, with the number of agencies reporting relationship improvements falling from 70% to 53%, according to the latest SoDA report.
Full report available at: Mediatel Connected > Display > Press
Having spent the last two decades at ISBA, Wootton joins with immediate effect to assist with service and product development.
There is bias in media agencies against print, but the pendulum will inevitably swing back in its favour, writes Trinity Mirror’s James Wildman
In the 16 years RKCR/Y&R has handled the M&S account, its performance has pretty much gone sideways. Dominic Mills wonders where it all went wrong
Julia Burton Brown joins from Axel Springer-owned publisher Aufeminin, where she also led the international sales offering.
Rebates, a coup, grumpy publishers, vibrating shoes and an unholy mess: Bob Wootton digests a busy month in media
Full report available at: Mediatel Connected > Display > Press
A new Magnetic and Millward Brown study found that magazine media delivers a 1.15% increase in salience.