Charlotte Tilbury’s director of digital discusses the make-up brand’s ‘experimental’ digital strategy and why mood-targeting is going to open up doors for advertisers.
Showing 10481-10490 of 62,375
More Newsline articles
Beauty brand Charlotte Tilbury’s digital lead, Anna Bateson, said there has been a “loss of humanity” between brands and consumers, causing people to actively switch off from digital.
Full report available at: Mediatel Connected > Display > Online
Futurist Tracey Follows says emotional data will eventually become much more important to marketers than behavioural data.
Kelly Williams, the MD of ITV’s commercial operations, says opening up Sky’s Adsmart for other broadcasters to use would be for “the good of TV advertising.”
To explain why TV endures so successfully, Newsline spoke with Ian Mecklenburgh, a strategy consultant and former director for Sky and Virgin Media.
More than three quarters (77%) of publishers’ or marketers’ content shared via mobile phones takes place via ‘dark social’ channels, according to new research from RadiumOne.
Exterion Media’s UK MD discusses data obstacles, the importance of finding the right talent, and whether science and art are truly ready to tie the knot.
Full report available at: Mediatel Connected > Display > Online
As a bombshell report reveals US advertising agencies run rebate schemes to pad profits, Brian Jacobs and Bob Wootton assess the damage – and investigate what it means for the UK market