Digital adspend for the Asia-Pacific region is expected to rise 18.2% in 2016 to $59.7 billion.
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Full report available at: Mediatel Connected; TV
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Just like a grizzly and failed measure to stop the bubonic plague, digital advertising is in danger of facing some unintended consequences, writes Zenith’s Richard Shotton
Newsworks CEO Rufus Olins puts forward his case for why advertisers should start reinvesting in newspapers
AI interfaces and chatbots could be revolutionary for brands – but only if they strike the right balance between human and machine interaction, writes Mindshare’s Jeremy Pounder
Ofcom’s 2016 Public Service Broadcasting report reveals that time spent watching TV has decreased by -11% over the last five years.
Artificial Intelligence might be about to become the next big brand tool – but where do agencies fit in, wonders Dominic Mills – plus: why Facebook has forced media owners into a tailspin
From 27 July, pay monthly EE customers will have a six month pass to all BT Sport channels on their device.
Headed by Mediatel CEO Derek Jones and Hubble founder Justin Lebbon, Mediatel Events will look to create more bespoke, home-grown events for the industry.
