Mobile has changed the publishing game – so how can publishers stay ahead? By Richard Jones, CEO, EngageSciences.
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Social proof has been shown to influence consumers in so many different circumstances that marketers should consider using it within their messaging, says ZenithOptimedia’s Richard Shotton.
Tom Hosking, formerly of Turn, will lead the UK sales team to help drive advertising revenue across content brands AOL, The Huffington Post UK, Engadget and TechCrunch.
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? Newsline has partnered with Lumen Research to find out.
Six months after Channel 4 wrapped up its last ‘hilarious’ stab at police dramedy, last night saw the broadcaster tentatively return to familiar territory with a sharper and nastier take from the mind of Shameless’ Paul Abbot.
AppNexus’ Nigel Gilbert looks at the driving factors behind consolidation in the ad tech space – and why things are only set to intensify from now on.
O2 confirms it will operate Weve as a wholly owned subsidiary, claiming it will be more “agile” with just one owner.
The use of neuroscience in commercial advertising is becoming increasingly influential – but its contribution to political advertising could be staggering. So why don’t politicians use it?