More Newsline articles

Torin Douglas speaks with ‘serial interim CMO’ Rob Rees about killing off the Scottish Widow, stripping the fat out of creative agencies and advertising post-recession

The death of the legend that was Deirdre Barlow saw the soap generating plenty of activity on Twitter, with the second episode seeing a 295% increase on the first.

Deloitte’s annual media predictions for the year ahead also look at the rise of short-form video and the plateauing of eBook sales.

Launched in 2012, the Open Internet Code commits ISPs to the provision of full and open Internet access products and confirms that traffic management practices will not be used to target and degrade the services of a competitor.

In a result that may surprise some, eye-tracking specialist Lumen Research claims that Tesco outperformed its competitors at engaging shoppers over Christmas.

Kantar Media is a well-established brand of trusted media analysts and advisors. Helping advertisers, media owners, advertising/media/PR agencies, and publishers together with government, NGO, and trade organisations to measure their media reputation and impact.

Geoplan are experts in location analysis for business planning. Specialists in the supply of information linked to Postcode or location, Geoplan offer a wide range of products and services, from GIS data, to highly sophisticated bespoke mapping software.

There are changes afoot at Channel 5 and Dominic Mills reckons the broadcaster has Channel 4 in its sights. Can the cheeky runt of British TV overtake its rival?

Darren Khan, managing director of Genero, reflects on how crowdsourcing has disrupted markets whilst being a key driver for digital evolution in a content-rich world.

As ever, New Year sees many people trying to shed some of their Christmas pounds by dieting. But why do so many attempts at dieting fail – and what can this tell the industry about the best context in which to advertise products?