Using new research, ZenithOptimedia’s Richard Shotton explains what brands can learn about consumer behaviour on payday.
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After 307 days of agonising mystery, misdirections and murders, last night saw long-suffering fans of EastEnders finally rewarded for their enduring loyalty with a partially live episode kicking off a ‘week of revelations’.
Half of UK advertising spend in 2015 will go on the internet and mobile devices, according to the latest advertising forecast from Strategy Analytics.
Monday night saw Channel 4 launch a brand new week of prime time television with a satirical dig at what’s probably the UK’s easiest current target, with UKIP: The First 100 Days (9pm).
27% of UK media agency employees have “no idea” how to comply with mobile privacy, while 22% have “no idea” about brand safety on mobile, according to research released today by the IAB and BVDW.
The linear TV schedule has shown incredible resilience in the face of relentless disruption – and we can learn a lot about the future of media in general if we could understand the reasons why, says David Brennan, Media Native.
Suzy Ryder, Maxus’ former head of digital, is to become OMD UK’s new managing partner of digital and technology.
Starcom MediaVest Group UK has announced the appointment of Simon Jones as its new business director.
Following last week’s consumer magazine ABC results, Dominic Mills wonders how one title is doing so well amid a sea of sales declines.
After Dominic Mills attacked the Advertising Association’s latest report, calling it a flawed and arrogant approach to defending the ad industry from attack, the AA’s CEO, Tim Lefroy, responds.
